Innenministerium NRW
Consulting Employer Branding Recruiting
THE CLIENT
- Volunteer fire brigades in NRW with more than 83,000+ volunteers
THE CHALLENGE
- Cross-media recruiting and image campaign for voluntary work
THE SOLUTION
- Umbrella campaign including motifs
- Facebook channel including live streams
- University roadshow
- For fire brigades: 79 workshops, toolkit and Facebook group
THE ACHIEVEMENTS
- More than 40,000 Facebook follower
- More than 12 million page views
- More than 32,000 downloads of our toolkit