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Finanz Informatik: Employer Branding

Employer Branding

Finanz Informatik: Employer Branding, Instagram

Employer Branding

Finanz Informatik: Employer Branding, Messestand

Employer Branding

Finanz Informatik: Employer Branding, Magazin

Employer Branding

Finanz Informatik: Employer Branding, Banner

Employer Branding

Finanz Informatik: Recruiting, StudyDrive

Recruiting

Finanz Informatik: Recruiting, StudyDrive

Recruiting

Finanz Informatik: Recruiting, StudyDrive

Recruiting

Finanz Informatik

Employer Branding Recruiting

THE CLIENT

Digitalisation partner of the Sparkassen Finanz-Gruppen
6,500+ employees
172+ billion technical transactions per year

Employer Branding

THE CHALLENGE

As a subsidiary of the Sparkassen-Finanzgruppe, FI has a strong brand behind it but was not perceived as an independent employer.

THE SOLUTION

Establish FI's independent profile from the (employer) umbrella brand

THE RESULT

Revision of the career site
Internal rollout (creation of internal communication materials)
External launch (social media, OOH & DOOH, giveaways, trade fair appearances)

Recruiting

THE CHALLENGE

Attract applicants for dual study programmes + apprenticeships in business informatics, applied informatics or specialised informatics with a focus on young generations Y + Z (up to 30 years)
Raise FI's profile as an independent employer

THE SOLUTION

On Twitch, AI identified and integrated 160 micro and medium influencers across chat, action & adventure, sandbox games and more.
3 flights (awareness, background noise + recruitment) on relevant channels

THE RESULT

7,120 ad clicks, 1.4 million impressions + 100,000 live chats
160 streamers involved (CPC €0.80).
Brand engagement read with AI-based semantic text recognition: Mentions of 'Sparkasse' on Twitch increased by 1.06% compared to pre-campaign, 'Finanz Informatik' even increased by 1.5%.