OTTO

THE CHALLENGE

• Increasing awareness and attractiveness as an employer to bring the benefits of OTTO to the attention of the target group and to find new ways of addressing and engaging with tech talent.

THE SOLUTION

• „Bekommst du, was du willst?“ (“Do you get what you want?”) – With this question, OTTO launched a new campaign for its employer communication.
• The meme campaign aimed at converting users to complete the specially developed Benefits Check Configurator on a landing page.
• Benefit check
• Instagram
• more videos

THE ACHIEVEMENTS

• With a five-figure media budget, the campaign achieved almost 70 million impressions and generated enormous attention for the employer beyond social media.
• This makes it OTTO's most successful HR campaign ever.

THE CHALLENGE

• OTTO is in the process of changing its image from a traditional catalogue retailer to a modern, people-centred technology company.
• Implement a consistent and EVP-centred employer communication for all target groups.

LÖSUNG

As lead agency, we have been advising OTTO since 2023 on all aspects of employer branding. This includes

• Marketing of the training programme (e.g. Starter Days)
• Ongoing maintenance and optimisation of the careers website
• Analysis of touch points
• Social media campaigns
• HR marketing campaigns