Sozialministerium SH
Employer Branding Recruiting
THE CHALLENGE
- Attracting the younger generation to our newly launched nursing training programme
- Offer coaching to the numerous care experts in the country
THE SOLUTION
- Umbrella campaign including motifs
- Landing page including the PROPS job portal
- Videos
- Social media including livestreams
- For professionals in the care sector: workshops, guidelines and templates
THE ACHIEVEMENTS
- 2 million target group contacts
- Over 1.5 % more carers (despite COVID-19)